Testing brand bidding manually isn’t feasible
The ad landscape is constantly changing.
Keywords trigger completely different ad and competitor scenarios.
Your customers aren’t all in one place
Why Marcode provides the most accurate and customisable brand-bidding solution
All keywords are checked every 6 minutes, or every 3 in the US with custom crawler settings
Rules defined by any data taken from search results applied at a keyword level
Weighted locations control bidding based on your sales data
The most accurate representation of the ad landscape.
Marcode’s high-frequency, high-coverage data checks every 3 minutes in the US and every 6 minutes elsewhere.
Ads will be started and stopped based on what is happening in the search results, not what was happening half an hour earlier in a different location.
Customisable at a keyword levels
Customisable at a keyword level so you can test and find the optimal rules for your business
Micromanager allows you to configure the exact scenarios where bidding will be stopped and started. Rules can be changed at any time, and have an immediate effect. Test rules to find the optimal setup for each keyword or keyword group.
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Bidding is stopped only when:
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It is the weekend, and
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the brand’s website has been in the #1 organic position for the past 3 hours, and
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there have been no other paid search competitors in the past 3 hours, and
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if shopping ads appear, no competitors have appeared in the first 9 positions
Locations weighted by business importance
Micromanager takes your location data and creates a custom weighting. Don’t stop bids on an unimportant location whilst your competitors are stealing your customers in the most important ones.
