Adthena Alternative

Adthena has been one of the most recognisable paid search intelligence software providers for a number of years, attracting investment from Espresso Capital in 2022. They have a well-fleshed-out product that provides competitive insights, establishing them as a market leader in the enterprise segment. They have a Brand Protection module, which is directly comparable to Marcode. Whilst they check hourly for brand protection, Marcode checks each keyword 8 times per hour as standard across multiple locations to provide the most accurate data on the market for all of our products.

If you want to ensure you are taking action off the deepest possible ad insights, then the level of data Marcode provides is for you.

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How do Marcode and Adthena's Brand Protection modules differ?

Adthena added their brand protection recently, whereas Marcode was purpose-built for this.

A specialist brand protection suite


  • Marcode provides 8 checks per hour instead of the single check per hour Adthena does.
  • Marcode also uses a proprietary system to determine the advertising account running the ads without having to click on them, whereas Adthena reports on ad click URLs. This means Marcode provides an aggregated view of every infringement a particular bad actor runs, such as affiliate hijacking, trademark infringement, or voucher code scams.
  • Marcode pre-warns ​​advertisers when bad actors run ads before inserting affiliate codes.
  • Marcode provides direct integrations with affiliate networks.
  • There are no known affiliate hijackers that Marcode's ad analysis system cannot decloak, no matter how sophisticated their hiding techniques are.

Experience the effectiveness of Marcode

Book a demo to experience how effective Marcode is at protecting your brand online for yourself.

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