Adthena Alternative

Deciding between Adthena and Marcode? Let's make your decision easier.

COMPARISON

How do Marcode and Adthena's Brand Protection modules differ?

Adthena has been one of the most recognisable paid search intelligence software providers for a number of years, attracting investment from Espresso Capital in 2022. They have a well-fleshed-out product that provides competitive insights, establishing them as a market leader in the enterprise segment. They have a Brand Protection module, which is directly comparable to Marcode. Whilst they check hourly for brand protection, Marcode checks each keyword 8 times per hour as standard across multiple locations to provide the most accurate data on the market for all of our products.

If you want to ensure you are taking action off the deepest possible ad insights, then the level of data Marcode provides is for you.

1

Software from this decade

Adthena was founded in 2012, whereas Marcode was founded in 2023. Search advertising has transformed dramatically since 2012, with constantly evolving formats and information requirements. Marcode is AI-native and captures comprehensive data that adapts to Google's frequent updates. This advanced tracking capability is essential for brands serious about protecting against affiliate fraud.  

2

Comprehensive data without clicking your ads

Marcode uses a proprietary system that aggregates ad data without clicking your ads, whereas Adthena appears to only report on ad click URLs. This means Marcode provides an aggregated view of every infringement a particular bad actor runs, such as affiliate hijacking, trademark infringement, or voucher code scams.

3

Marcode’s analysis doesn't miss any affiliate codes

Marcode's advanced ad analysis system consistently outperforms competitors in direct comparisons. By cutting through sophisticated cloaking methods used by affiliate hijackers, it uncovers crucial insights - enabling you to swiftly eliminate bad actors and safeguard your brand.

4

Marcode has user experience at its heart.

We're on a mission to make Marcode as hands-off as possible. No one wakes up and says, Gee, I'd love to spend six tedious hours chasing affiliate fraud today. Well, except us. Marcode allows you to find & fix fraud in as few clicks as possible with automated complaints, task management, and customisable reporting.

Alec & Andy
Co-Founders, Marcode

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"Brilliant tool that's really helped us find fraudulent publishers… tested simultaneously with the other top tools in the space but none were able to detect the complex cloaking like Marcode.”

Chikay Lo

Founder, Lo / Digital

“Marcode has been a game-changer for us... I’d highly recommend Marcode to anyone looking for a reliable and effective solution.”

Lucy Hetherington

Aff. Marketing Mgr - On the Beach

“We engaged Marcode after trialling another tool... Marcode immediately identified several infringers, paying for an entire year in the first month through cancelled commissions."

Harry Barton

Marketing Lead - Clubhouse Golf