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News & Insights

Insights from over a decade's worth of experience, plus news from the team at Marcode.

by Andy Cooney

Co-Founder, Marcode

How to create a Google Ads Trademark infringement complaint

A brand's trademark is one of its most important assets, but it is often infringed upon in Google searches.

September 23, 2024

Trademark Protections

Mastering Affiliate Decloaking

A Compehensive Guide to Link Cloaking

October 28, 2024

Affiliate Hijacking

Fake Discount Codes & Coupon Scams

Coupon Scams Explained

December 11, 2024

Affiliate Hijacking

Navigating Affiliate Marketing Compliance

A Comprehensive Guide for Stopping Fraud

August 13, 2024

Affiliate Hijacking

Affiliate Ad Hijacking

How to recognise it and protect your brand

August 13, 2024

Affiliate Hijacking

How to Avoid Keyword Cannibalization Between PPC & SEO

Understanding Keyword Cannibalization

October 28, 2024

PPCs

Ultimate Guide to PPC Brand Bidding

What is Brand Bidding in PPC Advertising?

August 13, 2024

PPCs

What Is Conversion Lift?

Why does incrementally matter? And why is it more powerful than digital attribution?

August 13, 2024

PPCs

Let Marcode put tens or even hundreds of thousands back in your budget where it belongs  💸

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