CASE STUDY
Zenni Optical & Marcode
—Protecting Brand Integrity with Advanced Search Intelligence
Client
Zenni Optical
Industry
E-commerce (Eyewear)
Challenge
Affiliate Hijacking and Brand Bidding
In just one month of using Marcode, Zenni Optical saw significant improvements in their search and affiliate marketing performance and overall brand protection.
This reduction in fraudulent activity directly translated into savings for Zenni’s marketing budget, ensuring that commission payouts only went to authorised affiliates.
Zenni Optical faced brand protection challenges when unauthorized affiliates bid on their search terms and impersonated their ads. This traffic hijacking increased marketing costs, reduced revenue, and allowed affiliates to collect unearned commissions.
Marcode provided Zenni Optical with tools to regain control over its brand in an ultra-competitive search landscape. With Marcode’s powerful AI-driven insights and automated monitoring, Zenni was able to:
> Detect Unauthorized Affiliate Activity
Marcode’s platform automatically identified rogue advertisers bidding on Zenni’s branded terms in real-time, and alerts were immediately sent to the team.
> Uncover Affiliate Details
Marcode’s platform automatically identified rogue advertisers bidding on Zenni’s branded terms in real-time, and alerts were immediately sent to the team.
> Monitor Ads with Precision
Marcode’s platform automatically identified rogue advertisers bidding on Zenni’s branded terms in real-time, and alerts were immediately sent to the team.
"In creating a comprehensive tool to discover unauthorised affiliates who are bidding on our brand terms, Marcode has given us the ability to further protect our digital brand and marketing budgets."
“Marcode has been a game-changer for us, the platform is incredibly user-friendly and has made it so much easier and quicker for us to identify and address affiliate hijacking. I’d highly recommend Marcode to anyone looking for a reliable and effective solution”
“We engaged Marcode after trialling another tool that wasn't up to scratch for fraud detection or usability. Marcode immediately identified several infringers, paying for an entire year in the first month through cancelled commissions. I'd recommend it to anyone who has an active affiliate programme.”
Zenni Optical’s partnership with Marcode resulted in substantial savings and enhanced brand protection. By leveraging Marcode’s advanced search intelligence and AI-driven detection tools, Zenni now operates with greater confidence in its search marketing efforts, knowing that its brand and budget are protected from rogue affiliates and fraudulent advertisers. When unauthorised bidding occurs, Zenni can take action and save potential budget loss immediately. Learn more about how Marcode can protect your brand here.