The Results
In just one month of using Marcode, Zenni Optical saw significant improvements in their search and affiliate marketing performance and overall brand protection.
This reduction in fraudulent activity directly translated into savings for Zenni’s marketing budget, ensuring that commission payouts only went to authorised affiliates.
Total Commission Payouts Saved
Reduction in Offender Click Traffic
Repeat offenders
Background
Zenni Optical faced brand protection challenges when unauthorized affiliates bid on their search terms and impersonated their ads. This traffic hijacking increased marketing costs, reduced revenue, and allowed affiliates to collect unearned commissions.
Marcode's Advanced Hijacking Detection
Marcode provided Zenni Optical with tools to regain control over its brand in an ultra-competitive search landscape. With Marcode’s powerful AI-driven insights and automated monitoring, Zenni was able to:
↳ Detect Unauthorized Affiliate Activity
Marcode’s platform automatically identified rogue advertisers bidding on Zenni’s branded terms in real-time, and alerts were immediately sent to the team.
↳ Uncover Affiliate Details
Marcode’s platform automatically identified rogue advertisers bidding on Zenni’s branded terms in real-time, and alerts were immediately sent to the team.
↳ Monitor Ads with Precision
Marcode’s platform automatically identified rogue advertisers bidding on Zenni’s branded terms in real-time, and alerts were immediately sent to the team.
"In creating a comprehensive tool to discover unauthorised affiliates who are bidding on our brand terms, Marcode has given us the ability to further protect our digital brand and marketing budgets."
Conclusion
Zenni Optical’s partnership with Marcode resulted in substantial savings and enhanced brand protection. By leveraging Marcode’s advanced search intelligence and AI-driven detection tools, Zenni now operates with greater confidence in its search marketing efforts, knowing that its brand and budget are protected from rogue affiliates and fraudulent advertisers. When unauthorised bidding occurs, Zenni can take action and save potential budget loss immediately. Learn more about how Marcode can protect your brand here.